SEO: discover and cover real search demand
Combine Search Console, site search, sales objections, and support questions, then map intent, existing coverage, content conflicts, and unanswered demand.
View the SEO workflowEarn a place in search results and AI answers
Hast connects search signals, product facts, brand rules, and content performance so teams can find real questions, publish evidence-based content, and use ranking, citation, and conversion signals to decide what comes next.
One workflow for search and answer engines
Use the same governed brand facts across traditional search and AI answers, with clear sources, approval, and continuous performance feedback.
GEO: improve brand visibility in AI answers
Monitor a fixed question set for brand citations and answer accuracy, then trace missing or incorrect information back to authoritative source pages.
View the GEO workflowExtend every critical content capability
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Identify real search demand
Bring keywords, site queries, sales objections, and support questions into one opportunity map focused on product value and customer stage.
Built for the complete SEO / GEO workflow
Map search demand and topic coverage
Cluster real questions by intent and customer stage, revealing existing coverage, conflicts, and high-value unanswered topics.
Validate brand facts and content versions
Retrieve evidence from approved product documents, releases, help content, and customer proof with source, scope, and freshness.
Produce reviewable content assets
Draft landing pages, FAQs, comparisons, or structured answers with citations, metadata, review state, and open questions.
Find technical SEO issues
Inspect crawling, indexing, canonicals, structured data, internal links, and templates, then prioritize fixes and verification.
Monitor brand citations in AI answers
Use a stable question set to track citation and accuracy, resolving misinformation to missing or outdated source pages.
Feed results into the next refresh cycle
Combine ranking, citation accuracy, freshness, and target conversion into a queue to fix, expand, merge, or retire pages.
Choose how to get started
Begin with one bounded, measurable workflow, then extend the proven approach to more topics, pages, and markets.
Build a topic opportunity map
Connect search queries and customer questions to identify priority topics, target pages, and content gaps.
Contact salesRun a content and technical audit
Check brand facts, content versions, index status, and site issues to produce an executable remediation order.
Contact salesBuild the complete loop with Hast FDE
Connect search, knowledge, CMS, and monitoring systems to validate a production workflow from demand to citation review.
Frequently asked questions
Which data and systems can I connect?+
Start with approved sources from Search Console, site search, analytics, brand knowledge, product documentation, CMS, tickets, or CRM. Hast builds context around the selected workflow; every system does not need to be connected at once.
How do we prevent unsupported product claims?+
The workflow restricts approved sources and retains source, version, and scope for material claims. Pricing, customer names, performance promises, and regulated language require accountable approval.
Which work can run automatically?+
Demand clustering, retrieval, brief and draft preparation, technical issue discovery, and citation monitoring can advance automatically. Public release, brand promises, and high-impact site changes should retain human approval.
How should an SEO / GEO pilot be scoped?+
Begin with a high-value question set, one product line, or one content category, with acceptance criteria for source accuracy, review, indexing, citations, and target conversion.
Build a continuously operating SEO / GEO capability with Hast
Connect search demand, brand facts, content systems, and performance feedback—starting with one measurable workflow.